MFP software specialist Y Soft recently announced that its sales volume increased by 13% in its fiscal 2019 to reach $47 million. Based in the Czech Republic, the vendor recently beefed up its North American team with the appointment of Stephanie Kennard as EVP of sales. Kennard has formerly worked at Equitrac, Nuance, and OpenText.

“Y Soft has had a lot of success in global accounts, many of which have been initiated through our European operations,” Kennard, who is based in Dallas, told DIR. “We want to continue that success, as well as drive more sales in the mid-tier through our North American operations.”

Y Soft goes to market primarily through hardware partners. “In North America, we have established relationships with Konica Minolta and Xerox,” Kennard said. “I have plans to expand our partnerships with hardware manufacturers as well as look into additional channels like independent dealer networks and distribution.”

One of Y Soft’s challenges is increasing mindshare. “Our modular architecture [which supports both print management and scanning] helps us differentiate, as well as our ability to support mixed fleets,” Kennard said. “One challenge we face in North America is that sales reps will typically lead with products they are most familiar with. Getting our partners up to speed and trained on all that YSoft SafeQ has to offer is a major focus.”